Marketing and advertising
Once your property has been valued and the Home Report is complete, the next step is to prepare your listing and bring it to market. The way your home is advertised plays a vital role in determining how much attention it receives, how quickly it sells, and how strong the offers are. At ESPC, we work with solicitor estate agents to help sellers present their homes professionally and reach the right buyers at the right time.
Why marketing matters
Effective property marketing is more than just uploading a listing online. It involves creating the right message, targeting the correct audience, and presenting your home in a way that appeals to the people most likely to buy it. A strong marketing plan increases your chances of receiving early interest, multiple viewings and higher-quality offers.
Your solicitor estate agent will put together a strategy tailored to your home, taking into account current market conditions, the type of buyer your property might appeal to, and the most effective channels for reaching them.
Preparing your listing
A key part of marketing your home involves getting the listing materials right. Your solicitor estate agent will arrange professional photography to capture your home at its best. They may also include floorplans, video tours or drone footage depending on the property and target market.
Before photography takes place, they will guide you on how to prepare your home. This may involve tidying, rearranging furniture, decluttering or making small cosmetic improvements. These details can significantly affect how your home appears in photos and whether it catches buyers’ attention online.
The listing will include a written description that highlights the key features of the property, from room sizes and outdoor space to location and amenities. Your agent will also include information about the Home Report, which can be downloaded directly by interested buyers.
ESPC.com listing and early access
If you are selling with a solicitor estate agent who is an ESPC member firm, your home will be listed on espc.com, which is one of the most trusted and widely used property platforms in Scotland. ESPC attracts thousands of serious local buyers every month, many of whom are looking exclusively in Edinburgh, the Lothians, Fife, the Scottish Borders and Dumfries & Galloway.
One of the advantages of marketing through ESPC is the early access period. Your home will be available exclusively on espc.com for 72 hours before appearing on other national portals. This gives local buyers a first look and often results in strong early interest.
The listing will include high-quality images, essential details, a downloadable Home Report, and options for buyers to book a viewing or make an enquiry directly.
Coordinating viewings
Once your home is live and enquiries begin to come in, your solicitor estate agent will manage the viewing process. This includes arranging individual appointments or open viewing slots, following up with interested parties, and gathering feedback after each visit.
The way viewings are managed has a direct impact on buyer confidence. A well-prepared home, shown in the right conditions and supported by a knowledgeable agent, will leave a better impression and is more likely to result in strong offers.
Keeping momentum
If your home has not received the expected level of interest after a few weeks, your solicitor estate agent will review the marketing approach. This might involve refreshing the photographs, updating the listing description or adjusting the asking price.
They will also monitor the number of people viewing the listing online, downloading the Home Report or requesting information. These data points can be used to tweak your marketing strategy and keep momentum going.
The benefit of ESPC
Marketing your home through an ESPC solicitor estate agent gives you access to one of the strongest and most targeted property advertising networks in Scotland. Buyers trust ESPC as a source of accurate listings and solicitor-supported sales. For sellers, this means better visibility, more interest and smoother negotiations.
With expert presentation, local market insight, and a well-planned advertising strategy, your home will have every chance of standing out to the right buyers.