Putting your home on the market

After preparing your property through valuation, a Home Report, and initial marketing strategy, the next stage is launching your home to buyers. This step is where everything becomes real. Your property enters the marketplace and begins to attract attention from prospective purchasers.

It can feel like a leap, but with the right support, it is a straightforward and exciting process. Your solicitor estate agent will be with you throughout, ensuring everything is handled professionally and in line with Scottish property law.

Putting your home on the market is not just a case of creating a listing and waiting for buyers. It involves presenting your home in the best possible light, responding to interest promptly, and being ready to adjust your approach if needed. The way your property is introduced to the market can have a significant impact on the speed and success of your sale.

At ESPC, we help you reach serious, motivated buyers across Edinburgh, the Lothians, Fife, the Borders and beyond. As soon as your listing goes live on espc.com, it becomes available to thousands of potential buyers already searching in your area. Our member solicitor estate agents handle every part of this launch, from listing creation and photography to coordinating viewings and managing feedback.

This stage of the process is where you will start to receive enquiries, arrange viewings and perhaps even entertain early offers. It can be a fast-moving period, but it is also a highly strategic one. The first few weeks are usually when your property will receive the most attention, so making a strong first impression really matters.

Your agent will help position your property to attract the right kind of buyer. They will guide you in choosing the right price point, highlighting the home’s best features, and ensuring all marketing materials are accurate, appealing and aligned with the Home Report findings. If interest begins to slow down, they will also advise on adjusting your strategy to refresh the listing or attract a wider audience.

This section of the guide covers what happens once your property goes live. It includes practical advice on how to:

• Create a compelling listing that makes your home stand out
• Handle viewings in a way that makes buyers feel confident and comfortable
• Make informed decisions about adjusting your marketing approach if needed

With the right guidance, putting your home on the market does not need to feel daunting. It is a structured, supported process that connects you with genuine buyers and moves you closer to completing your sale. Your solicitor estate agent will make sure everything is done properly, helping you avoid delays, misunderstandings or legal issues further down the line.

Once your listing is live, your property is officially for sale. From this point, your focus shifts to managing interest, engaging with buyers and preparing for the next stage: accepting an offer and progressing the sale. This section will walk you through how to make the most of this opportunity and keep your sale on track.