Adjusting your strategy

It is completely normal for some properties to take longer to attract the right buyer. Even when your listing is strong, well-presented and accurately priced, the right person may not appear immediately. This does not mean anything is wrong. It simply means the market needs a little more time, or a slight change in approach.

Your solicitor estate agent will work with you to monitor interest and make sensible adjustments where necessary. The goal is to keep your property visible, appealing and competitive, while staying realistic about your timelines and expectations.

Understanding listing performance

Once your property is live, your agent will keep track of how it is performing. They will look at the number of page views on espc.com, Home Report downloads, and how many viewings are being requested. These are good early indicators of buyer interest.

If these figures are lower than expected, or if viewings are not converting into offers, your agent will analyse why this may be the case. Sometimes the issue is timing, market conditions or seasonality. Other times it may be due to presentation, pricing or lack of visibility on the right platforms.

By comparing your property to others nearby and looking at similar listings, your agent can identify whether your marketing is in line with what buyers are responding to.

Listening to feedback

Viewer feedback can be incredibly useful. If multiple buyers mention the same concern for example, lighting, layout or decor; your agent may suggest simple changes to help overcome that hesitation.

Occasionally, buyers may be expecting something different to what your listing suggests. This can be a sign that the photography or wording needs to be updated to better match reality. An accurate, honest listing builds trust and helps attract the right kind of interest.

You do not need to act on every comment, but patterns in feedback can be a strong indicator of where minor adjustments could make a difference.

Refreshing your marketing

Properties that sit on the market for several weeks can begin to lose momentum. Buyers often prioritise newer listings, and your home can start to feel familiar rather than fresh.

To regain attention, your solicitor estate agent may suggest a refresh. This could include:

• Changing the main photo to a new angle or exterior shot
• Updating the image order to lead with your strongest spaces
• Rewriting parts of the description to highlight different features
• Adding seasonal photos, a video walkthrough or drone footage
• Implementing the use of one of ESPC's additional marketing products

These are small changes, but they can help bring your home back to the top of buyers’ minds and attract new attention from people who may have missed it the first time.

Reviewing your price

Price is always an important factor in driving interest. If your home is receiving very few enquiries despite strong presentation and positive feedback, it may be that buyers feel it is slightly above their expectations for value.

Your solicitor estate agent will never recommend a price change lightly. However, in some cases a small adjustment, even just a few thousand pounds, can open up your listing to more search filters and make it feel more competitive.

It may also be a case of changing the structure rather than the amount. For example, switching from an ‘Offers Over’ model to a Fixed Price can encourage buyers who were unsure what to offer.

Any pricing review should be based on solid market comparisons and your own goals. Your agent will explain the options and help you weigh up the benefits before taking action.

Reviewing the timing

Sometimes the issue is simply timing. If your home was launched during a quiet period, for example, over a school holiday, election season or economic uncertainty, your agent may recommend relaunching it once demand begins to rise again.

There is no need to withdraw your listing entirely, but a brief pause followed by a fresh launch can reset expectations and improve results. Your agent will handle this carefully and ensure it does not raise unnecessary questions for buyers.

Staying proactive

The key to a successful sale is not just listing the property and waiting. It is about staying involved, reviewing progress, and being open to making adjustments when needed. Your solicitor estate agent is your partner in this. They will keep you informed, explain their thinking, and support you in making the best decisions based on how the market is responding.

Even if your home is not selling as quickly as you hoped, it does not mean it will not sell at all. Most properties do sell; it is just a matter of positioning it correctly, staying patient and being willing to adapt.