The most popular homes on espc.com in December 2025
Key Takeaways
- The top ten most-viewed properties on ESPC in December attracted over 48,000 views, highlighting clear buyer interest during the winter market.
- Houses still dominated, but the presence of four flats showed buyers were considering a broader mix of property types.
- Larger homes remained most popular, with eight properties offering three or more bedrooms and one affordable option appealing to first-time buyers.
- Prices ranged from £160,000 to £750,000, with an average of £409,500, and interest evenly split between Edinburgh and East Lothian.
- Only three homes were under offer by the end of December, and most sellers used the “offers over” pricing strategy, signalling confidence in demand.
The ten most viewed properties on espc.com in December attracted over 48,000 views, offering a clear snapshot of buyer priorities as they navigate the winter property market. Compared with recent months, this list presents a noticeable shift, with four flats featuring among the top ten - a higher proportion than typically seen. While houses continued to dominate with six entries, the increased presence of flats suggests a growing appetite among buyers exploring more diverse property types and price points.
In terms of space, family-sized homes remained the clear favourite. Of the top ten properties, eight offered three or more bedrooms, while half of the list were four-bedroom homes, reinforcing the sustained demand for properties with room to grow. However, the list also included one first-time-buyer-friendly property, demonstrating that while the majority of interest centred on larger homes, there remains strong engagement at the entry level of the market.
Prices among the top ten ranged from £160,000 to £750,000, with a combined total of £4,095,000 and an average of £409,500, indicating continued activity across a broad range of budgets. Location was evenly split this month, with five properties situated in Edinburgh and five in East Lothian, highlighting strong buyer engagement in both the capital and one of the region’s most desirable coastal areas.
Only three homes were under offer by the end of the December, while seven remained available, reflecting a steady but slightly less accelerated pace of movement compared to peak seasonal periods. The majority followed the market-favouring “offers over” pricing strategy, with nine properties listed as such and one at a fixed price, underscoring sellers’ confidence in achieving competitive interest.
Paul Hilton, CEO of ESPC, commented:
“The latest data from espc.com reveals an interesting shift in buyer behaviour in December. While houses still make up the majority of the top ten, the increased presence of flats - four in total - marks a notable change from recent months. This tells us that buyers are widening their search criteria and considering a broader variety of home types, perhaps encouraged by changing budget priorities or new lifestyle patterns.”
“It is also clear that spacious family homes remain highly sought after, with eight of the ten most viewed properties offering three bedrooms or more, including a remarkable number of four-bedroom homes. This highlights that long-term living potential and room for flexibility continue to be key drivers for many buyers.
“The balance of properties across Edinburgh and East Lothian demonstrates strong and consistent demand in both the capital and its neighbouring region, where commuting options are strong and properties diverse. With nine of the ten properties marketed as ‘offers over’ and several already under offer, the data reflects ongoing confidence in the local property market.
Buyers across a wide range of budgets are actively engaging, reinforcing the resilience and appeal of property across the local property market in the winter months.”