How to stand out as a buyer in a competitive property market
In a fast-moving property market it’s easy to assume that the highest offer always wins. But when you’re buying a home — especially one with multiple viewers and a motivated seller — it’s often the best-prepared buyer who stands out.
As a buyer, there’s a lot you can do to strengthen your position without necessarily stretching your budget. Here are some practical ways to make a lasting impression when you’re viewing properties and preparing to offer for your new home.
Be open about your buying position
Sellers want confidence that the sale will be going through without hassle. Disclosing your purchase position early on can make a big difference. Let the sellers know if you’re a first-time buyer, chain-free, living in rented accommodation, staying with family, or have already sold. If you're a cash buyer or have a mortgage agreement in principle (DAIP), say so. Buyers who are organised and transparent often appeal more to sellers who are eager for a smooth transaction in any already stressful period.
Not meeting the seller at the viewing? Don’t panic! Let the agent know when you’re arranging the viewing or notify the viewing agent who is showing you around the property what your position is as a property buyer and they can feed this information back to the property seller.
Line up your team early
It’s never too soon to have your solicitor and mortgage advisor in place. Mentioning this during a viewing and in your offer shows that you're serious and ready to act quickly. Sellers and agents are far more likely to favour buyers who are already well-prepared rather than those still figuring things out.
Don’t be afraid to show your interest
There’s a common misconception that buyers should play it cool at viewings and have a good “poker face.” But in reality, showing genuine enthusiasm can go a long way toward making a positive impression. Sellers often let their agents know how they feel the viewings went after the appointments, and if they sense a buyer wasn’t that interested, they might not be inclined to wait around, and you could miss out! In some cases, a single strong offer is enough for a seller to accept, especially if they believe the buyer is committed.
Add a personal touch
Including a short cover letter with your offer can help you stand out, especially when the seller isn't present at the viewings. A few lines introducing who you are, why you love the property, and what your situation is can create a memorable impression. You could mention things like wanting to get your kids into a certain school catchment, having friends or family nearby, or being drawn to the area because of your job or lifestyle.
Some sellers may even choose a slightly lower offer because they feel a personal connection with the buyer.
These personal touches often matter more to property sellers than many buyers realise and could be what tips the scales in your favour when it comes to securing your dream home.
Give your agent something to work with
When your solicitor submits your offer, make sure they know your full background so they can advocate for you effectively. A well-informed property sales negotiator can guide their seller through the strengths of your offer—whether that's because you are a chain-free property buyer or you are flexible on timings for the date of entry. It also helps if you’ve done your homework on anything unusual about the property, such as cladding, non-standard construction, or refurbishment needs. Showing you’ve done your due diligence builds trust with the seller, and this can make all the difference.
In summary
In a competitive property market, it’s not just about what you offer - it’s about how you offer it. Being organised, open, and personal can really set you apart from other property buyers. So don’t be afraid to show interest, share your story, and make it easy for the seller to choose you.
Get in touch with your ESPC Solicitor Estate Agent today to talk about your purchase requirements.