Wake up with Boogie, Arlene... and ESPC
ESPC has been sponsoring Forth One's breakfast show, Boogie in the morning, since 6th January and was due to last until the end of April. We've been having so much fun with Boogie in the morning we've decided to extended our sponsorship!
Listen each weekday morning between 6am-10am until the end of May to hear one of ESPC’s jingles! Forth One is the premier radio station for Scotland’s capital city and surrounding areas, providing first class entertainment, up-to-date information, and localness. The station primarily targets 25-44 year olds and has an average reach of 340,000 listeners. The breakfast show, ‘Boogie in the Morning’, which ESPC is sponsoring attracts over 550,000 listeners and is the stations flagship show.
The sponsorship of ‘Boogie in the Morning’ is part of ESPC’s larger advertising campaign. The campaign aims to reinforce ESPC’s position as No.1 for property in the area and continue to be the first choice for property buyers and sellers alike, as indicated by independent research.
Paul Hilton, Sales and Marketing Director at ESPC, commented, “When we heard this sponsorship opportunity would be available we were very keen to take up the opportunity to further boost the profile of ESPC. As the vast majority of people who buy the homes in this area are already living here, local radio is an ideal platform for our marketing and ‘Boogie in the Morning’ is the top show. Each year ESPC runs a major advertising campaigns to maintain our position as where buyers look first and this sponsorship will really help us hit our campaign targets. We've had a great response from the radio sponsorship therefore we were keen to extend the contract when the opportunity arose”
Don’t forget to listen out!