Local solicitor estate agent achieves exceptional sale for client

A local solicitor estate agent, part of the ESPC network, recently achieved an exceptional sale for their client, indicating the strength of the local market and the importance of choosing the right marketing partner.

In Scotland, you need a solicitor to handle both the purchase and sale of a property creating a unique situation that places solicitors at the heart of a property transaction. This recent sale helps highlight the depth and experience that solicitor estate agents have in the local market and the advantages to choosing to sell with a local market expert with ESPC exposure as part of the package.

Kerry-Anne Marais used an ESPC solicitor estate agent when she sold her home in the heart of Edinburgh’s New Town with Neilsons. Kerry-Anne’s three-bed maindoor garden flat on highly desirable Great King Street was priced at offers over £760,000, with a Home Report valuation of £775,000. Neilsons sold the property for £887,000 within just 28 days – £112,000 over the Home Report value.

Kerry-Anne said: “I have been using Neilsons for years and they provided an excellent service from start to finish. The whole process was very smooth.”

Kerry-Anne considered the main feature of the property to be its magnificent south-facing garden, adding: “The back garden was the property’s biggest selling point. With the pandemic gardens have become more important to people.

“You don’t usually find a garden like that in New Town. I was initially looking for a home in the Stockbridge area with a big garden. This one ticked all the boxes and it was a good investment.”

David Easton, Director of Property Services at Neilsons, said: “Hot off the back of numerous successful high-end sales in central Edinburgh, Neilsons were delighted to be instructed to manage the sale of this superb property in the heart of Edinburgh’s iconic New Town. 

“We employed a bespoke marketing strategy for our client, including high quality lifestyle photographs alongside a targeted social media campaign, together with a “featured property” listing on espc.com. We quickly received a high number of buyer enquiries, and our experienced Sales Negotiator agreed an excellent price 14% over Home Report valuation that our client was utterly delighted with in just a few weeks of marketing. Throughout, the transaction was overseen by an experienced Solicitor who then smoothly concluded the sale.”

Paul Hilton, CEO at ESPC, said: “The solicitor estate agency model ensures that a client has the best experience throughout their property sale. The access to ESPC marketing, which was key in this case to increasing the buyer visibility, is exclusively available to ESPC solicitor estate agents. This means that they provide their clients with unrivalled access to our marketing platform and our expansive network of active local home buyers that are actively engaged in the property hunt. Last month alone 12,000 local viewing requests were made via ESPC and over 700,000 property email alerts were sent out.

“Homes in Edinburgh sold by solicitor estate agents often exceed their Home Report valuation. The current average is 108%, and this is more so for higher value homes. ESPC solicitor estate agency typically achieved 111% of the Home Report value for higher value homes across the capital city which really shows the power of local solicitor estate agency expertise with ESPC exposure.”